Redesigning the official online store for one of London’s top Premier League football clubs, delivering a streamlined shopping experience for fans worldwide while reflecting the club’s iconic identity.
Next Project
Arsenal Direct
Sector
E-Commerce
Discipline
Website | Digital Design | UX/UI
Integrations & Features
Custom Kit Builder | Payment Gateway |Stadium Tours | Mobile-first Design
Year
2023
We were proud to lead the refresh of the Arsenal Football Club webshop, redesigning the user experience to boost conversions and deliver a smoother journey for fans. The result was an award-winning e-commerce platform, driving major sales growth and a strong, ongoing partnership with the club.
Each season we work with Arsenal’s marketing team to launch the new kit, blending sponsor-led creative with high-concept campaigns and producing assets for personalised kits that fans can customise online.
The new platform has enabled Arsenal to scale quickly, expanding product ranges and adding features such as kit customisation and memorabilia. Performance has improved significantly, with faster page load times and conversion rates up more than 20%.
Since the 2024 relaunch, we’ve continued to innovate—integrating stadium tours, adding new payment options, streamlining checkout, and running a continuous improvement programme.