An award-winning, scalable e-commerce experience redesign for one of London’s top Premier League football clubs, streamlining the global fan journey while capturing the club’s iconic identity.
Next Project
Arsenal Direct
Sector
E-Commerce
Discipline
Website | Digital Design | UX/UI
Integrations & Features
SAP Commerce | Payment Gateway | Mobile-first Design
Year
2023
As part of our work with Arsenal FC, we led the design of the Arsenal Direct ecommerce experience, delivered in collaboration with KPS on SAP Commerce Cloud.
Originally delivered under the Skylark brand, the platform was engineered to support global demand – balancing performance, scalability, and conversion within an enterprise commerce environment. The result was an award-winning ecommerce experience, recognised as Ecommerce Site of the Year (2020).
Since launch, the platform has continued to evolve through multiple iterations, with ongoing updates delivered by Websure under the strategic advisory of Cadence. This continuous optimisation approach ensures the platform remains performant, commercially effective, and aligned with the expectations of a global fanbase.